The best social communication is data driven and adaptive. Hard metrics allow brands to objectively evaluate their content and adapt their strategy. UMSocial monitors platform-based performance analytics on a monthly, quarterly, and yearly basis to assess channel health and trends in audience behavior. UMSocial also aggregates performance data on individual campaigns for both internal use and external reporting.

  1. Getting Paid to Snapchat: My UMSocial Internship Experience

    It was a humid Monday afternoon in July. I had just hiked down a steep wooded decline in Nichols Arboretum while wearing a dress, an unplanned addition to my day.Read More

  2. July 2016 @ UMSocial

    Whether around the world or outside our front door, the leaders and best kept in touch in July. See what the month had to offer across our platforms. On Thursday,Read More

  3. What did #UMSocial do in 2015?

    On Twitter… Hosted 11 dynamic #UMichChat panels which highlighed everything from innovation to activism. The engaging live dialogues now trend regionally on a monthly basis. January Student Life with RoysterRead More

  4. John Dingell #UMichChat

    The start of each month brings a new opportunity for our Twitter followers to engage closely with distinguished professors, athletes, thought leaders, and scholars in diverse fields. With Spring CommencementRead More

  5. Violence, Crime & Social Media #UMichChat

    Violence and crime do not have an area code nor an IP address, and the prevalence of ephemeral and anonymous social applications continues to provide a breeding ground for inappropriate information.Read More

  6. January 2015 @ UMSocial

    January brings about new beginnings: a new year, new semester, and new opportunities to engage with our Wolverines. It’s also the perfect time to reflect on the past, identify whatRead More

  7. 2014: A Year in Recap

    With the year coming to a close, we thought it was the perfect time to reflect on all that #UMSocial has accomplished. 2014 brought many new and exciting ways toRead More

  8. Social Journalism

    After evaluating the successful engagement received during our inaugural #UMichChat, we were excited to move forward with our second installment this month. These Twitter chats work to provide our audienceRead More

  9. Successful Analytics

    When managing and creating content for multiple Social Media platforms, what determines your success? How do you know if you’re doing it right? Due to its low cost and accessibilityRead More