My #UMsocial Adventure

  1. The Slippery Slope of Social Media: Drops In Reach Due To New Algorithms

        After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More

  2. Handing Over The Social Reins

      A daily task of higher-ed social media experts is finding new, innovative ways to create and display content. Changing things up keeps current users engaged and advances our reachRead More

  3. A Social Media Balancing Act

        Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

  4. Accessibility and My U-M Experience

      I’m no stranger when it comes to social media. In my youth, I was active on MySpace, Xanga blog, and AIM. My social media presence today comprises Facebook, Pinterest,Read More

  5. 4 Part Blog Series: The Spooky Side of Social Media. #4 – Trolls.

      Have you noticed the evolution of the “tone” of discourse on the internet? It once seemed relatively positive; it’s now becoming more and more negative. “Don’t feed the trolls”Read More

  6. 4 Part Blog Series: The Spooky Side of Social Media. #3 – What You Should Really Be Afraid Of.

          It is easy to scour through our social media feeds and develop feelings of FOMO, or “fear of missing out,” while reviewing the lives of others. WhileRead More

  7. U-M: A Student Perspective – #UMichChat Recap

        As U-M enters its next 200 years, UMSocial reflects on the university’s previous accomplishments and future challenges. For our September #umichchat, we gathered a group of student leadersRead More

  8. 4 Part Blog Series: The Spooky Side of Social Media. #2 – Do You Really Know Who Your Friends Are?

          These days, a majority of teens and young adults don’t consider meeting strangers online and developing personal relationships with them to be taboo. Many of them spendRead More

  9. 4 Part Blog Series: The Spooky Side of Social Media. #1 – We Really Do Know What You Did Last Summer

        Over time, with the exponential growth of social media, not being on at least one or two social networking sites has become outside the norm. More and moreRead More

  10. September 2017 Recap

    Class is back in session, the U-M football is undefeated, and the leaves are falling here in Ann Arbor. Always one of our busiest months, September presented a wealth ofRead More

  11. August 2017 Recap

    August brings students old and new back to Ann Arbor for the start of the semester. Move-in activities and birthday celebrations kept UMSocial busy as we highlighted student experiences andRead More

  12. The When and Why of Paid Social

        It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

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