Monthly Archives: July 2014

Get Creative with #UMDormspiration DIY

Summer is coming to an end and students are starting to go back-to-school shopping. From futons to notebooks, there’s a lot to buy. Making your mark at your new school and personalizing your dorm is a priority during Welcome Week- especially when you’re a freshman. What better way to standout, than with some DIY projects? These 3 projects will help you get your creative juices flowing before it’s time to focus on your first blue book exam.


Don’t forget to use our custom block M stencil the #UMSocial team created to make your first DIY project as a Wolverine much easier:  M_Stencil.



You can also add white spaces, glitter, or a third color to your M by lining the maize with tape before you paint the blue, then removing the tape after the blue dries.




By following a few simple steps, you have the power to transform your room from boring to a-MAIZE-ing. Use these crafts to experience true Wolverine living in the comfort of your dorm or apartment. If you don’t mind being asked, “Where’d you get all your awesome Michigan decor?” every time you have a friend over, then these crafts are perfect for you. Who doesn’t love a good compliment, anyway? Make sure to upload your DIY crafts to your #Dormspiration Pinterest board and submit it to before August 15th for a chance to win BIG!

Join Us on Pinterest for a #UMDormspiration Contest!


We are thrilled to announce the launch of our first Pinterest contest! With move-in approaching for the #Victors2018, we’re excited to help inspire them to create DIYs, and prepare for dorm life as first year students. Of course, this contest isn’t just for freshman, it’s for everyone! Share your UMich DIY projects, inspiration for your home, apartment, or resources for our new students on your Pinterest board, titled “My UofMichigan #Dormspiration”! The rules are simple, and the rewards are big!

How to Enter:
Follow Uofmichigan on Pinterest
-Create a board titled ‘My UofMichigan #Dormspiration’
-Fill your board with your favorite items to show us your ultimate dorm room or hoMe.There’s no limit to the amount of pins, but we’re looking for quality and variety in your content – get creative!
-Submit your link to by August 15th

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Need help getting started? Check out our #Dormspiration board on our Pinterest page!

We’ll be choosing THREE winners to get awesome prizes, including exclusive University of Michigan DIY decor, swag, posters, and a $50 Bed Bath & Beyond gift card!


Happy Pinning!

#5Things – FB, Your Job Search, Crisis Comms, #OtherPeoplies & Vine


#5Things Edition 7

  1. Facebook: Friend or Foe?
    There’s been quite a bit of buzz over the past few weeks regarding the discovery that Facebook purposely manipulated the newsfeeds and emotions of almost 700,000 users. Why would they do such a thing? Apparently the practice is not as foreign as one might think. In fact, Cliff Lampe, Associate Professor in the School of Information at the University of Michigan, shared an article recently that highlights the long history of such experiments. So should we be offended? Virginia Senator Mark Warner thinks so, and he’s asked the Federal Trade Commission to “fully explore the potential ramifications” of the intrusion.

Tell us what you think. Is this simply the world that we now live in after we agree to a platforms term of service or should companies be reprimanded for using our online information? #5Things

  1. Could Twitter be the downfall of your job search?
    You polished up your resume, wrote an epic cover letter, and aced the interview; job should be yours right? Not so fast. A new study shows more than half of all employers who use social media for background information are finding things that cause them to NOT hire potential candidates. Up from 43% last year and 34% in 2012. Reviewing your digital footprint is more important than ever. While discussing this topic during orientation at the University of Michigan School of Dentistry, a wise young student offered a helpful pro tip. She currently using the popular app Timehop, not only as a source of great content for throwback Thursday, but also as a helpful way to get a glimpse of old postings she may now feel are an improper reflection of her as a young professional. Genius right?

What other tips do you have for sprucing up your online persona? #5Things

  1. Crisis Communications in the age of Social
    I had the honor of watching a large-scale emergency response training exercise take place earlier this week and it was nothing short of magnificent. The power of social in these instances, both for message dissemination and evidence collection is enormous. Take the proper steps ahead of time to ensure your organization has a game plan that takes into account the fast paced nature of digital communications, as well as, political sensitively and privacy concerns. In 2012, Twitter CEO and University of Michigan alum Dick Costolo spoke specifically about the role Twitter played following global emergencies like Hurricane Sandy and the Tohoku, Japan earthquake.

Have a plan already in place that you’re particularly proud of? Share it with us using #5Things!

  1. #OtherPeoplies
    Let’s be honest, the social sphere is saturated with selfies. The inspirational Internet phoneme Kid President is challenging people across the world to change that. His latest effort calls for more #OtherPeoplies, or images that showcase how we are contributing to making the world around us more awesome rather than just our own. While the concept of social good, or using social media platforms to make a difference has been prevalent for some time, something about a 10-year-old calling out billions of people globally always seems to pack a punch.

How have you used your social channels to turn your audience into advocates? #5Things

  1. Dust of that Vine Password
    While Vine still makes second swipe as a primary icon on my iPhone, I’ll admit it’s been some time since I’ve filmed a six second video. In fact, while watching Super Bowl XLVII I was more intrigued by Audi’s Snapchat audience interactions, than Tide’s creative Vine usage. Researchers impressed with the platforms introduction of “Loop Counts” disagree. In fact, the new metric seems to be what may have been holding the network back from being taken seriously in the digital marketing space.

Does your brand Vine? Why or why not? #5Things