Another month has come and gone here at UMSocial, and it was a busy one! Here on campus, even after saying goodbye to the Wolverine Class of 2016, May was filled with exciting events and inspiring stories. The temperature is rising, the days are getting longer, and our #WolverineSummer is just beginning. Follow along to see what we were up to in May!
Our May wrap-up actually begins on April 30, as the Class of 2016 prepared to toss their caps and say their last goodbyes to campus. UMSocial had a special gift for grads: a keepsake photo. Photos hashtagged with #MGoGrad, #RackhamGrad and #StampsGrad on Instagram or Twitter were printed off at the respective graduation locations as a keepsake for the user,. Across both platforms, the campaign generated a total of 8,485,438 impressions, a reach of 3,036,430, and 21,677 likes, shares, and comments.
And as finals wrapped up, we introduced a new campaign for the Leaders and Best to share their summer plans. Abroad or at home, be sure to share your #WolverineSummer photos with us!
The University of Michigan celebrates Victors both large and small. Last month, C.S. Mott Children’s Hospital featured Gabe Van Owen, an eighth-grade cancer patient with some slick moves. Called “Moonwalking Through Cancer,” Van Owen’s Michael Jackson-inspired dancing through the halls of the hospital highlighted his buoyant spirit. This video had a reach of 235,782, with 86,554 views and 5,364 engagements.
Patients like Gabe Van Owen receive excellent care at C.S. Mott Children’s Hospital, and the foundation of that care is the nursing staff. For the third year in a row, we were able to share a glimpse into a day in the life of the nursing staff at Michigan. From the operating room to the bedside, these incredible individuals truly are “conquering heroes.” This video had a reach of 700,290, with 65,991 total views and 3,924 engagements.
On May 6, we were fortunate enough to have three student-athletes take part in a very special #UMichChat to celebrate “150 Years of Athletic Excellence” at the University of Michigan. We discussed the legacy, evolution, and future of the program. This chat had a total of 251,216 impressions and 2,488 engagements.
On May 20, we brought together a panel of eight individuals for a #UMichChat about the U-M’s Blavin Scholars program, which provides comprehensive support in navigating the college experience for students who have experienced time in foster care. With more than 360 posts, this chat had a reach of 222,800, a total of 4,895,343 impressions and received perspectives from all across the country.
We’re enjoying the first #WolverineSummer posts on Instagram from around the world. Wolverines continue to join us; we had a total of 3,544 new followers this month, an average of 100 followers per day. We’re still in the running to #BeatOSU, so make sure to keep following @uofmichigan on Instagram!
At the Matthaei Botanical Gardens conservatory this month, Stamps professor Susan Crowell’s “Hidden Worlds” Exhibit showcased ceramic pollen sculptures.
We also covered M-Prize, an international chamber arts competition at the School of Music, Theatre & Dance. The event even had its own geofilter!
Continuing with the Navigating the Maize series, we brought our crew over to meet the men and women who work behind the scenes and on the sidelines to keep our student-athletes healthy and safe: athletic trainers. In this episode, our Try Guy Pete both gives and receives treatment. Does he have what it takes? Watch to find out!
We’re excited to see what the summer brings. Thanks for a great month, and as always, make sure to #StaySocial!