2013 was an exciting year for the University of Michigan, and even more exciting in social media! We saw impressive growth on all of our social channels, started a presence on Vine, Google+ and Linkedin, and celebrated 500,000 fans on our Facebook page with a special video from Dhani Jones. We announced gifts from Sam & Jean Frankel, Helen Zell, Charles Munger, Stephen Ross, President Coleman, and Rich Rogel. We kicked off our new fundraising campaign, congratulated our alumna, Miss America, announced our Spring Commencement speaker via Twitter, had celebrity alums like Darren Criss, Levar Burton, Dick Costolo, and Desmond Howard interact with us, and had an impressive seven photos and two videos on the Instagram Popular Page. We revamped our Pinterest and Tumblrs, launched a University Page on Linkedin, created a social media newsletter, and had our first campaign on Instagram, #MyUMich.
We’re excited to see what 2014 has in store for us, and are looking forward to continuing to connect with our audience! Stay Social, and as always, GO BLUE!