Best Practices

Twitter vs. Facebook Live: Which live chat format is best for your conversation?

The objective of our #UMichChat series is to provide a venue for thought leaders across higher education to reflect on their accomplishments and share their… Read more

Best Practices

Getting Paid to Snapchat: My UMSocial Internship Experience

It was a humid Monday afternoon in July. I had just hiked down a steep wooded decline in Nichols Arboretum while wearing a dress, an… Read more

#UMichChat

The Advent of the Live-Stream

On July 1, in Richmond, Virginia, five two-person “chase teams” stood waiting for further instructions on how to achieve their objective for the next 30… Read more

Best Practices

Pokemon Training with UMSocial

As engaged and active members of the higher education social media community, it’s important to stay up to date on current, relevant trends and look… Read more

Best Practices

Snap Back: Why Snapchat is Hot & Your Brand Isn’t Ready

There’s no question that Snapchat is hot on the social scene these days. The platform, Bloomberg reports, has just surpassed Twitter in number of daily users, and… Read more

Best Practices

Express More: What 140 Full Characters Means for Brands

In a world of increasing information and decreasing attention spans, social platforms must evolve to survive. This is extremely evident in Twitter’s announcement this morning. Via Twitter’s… Read more

Best Practices

Evaluating The Instagram Evolution

Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to communicate directly with… Read more

Best Practices

What did #UMSocial do in 2015?

On Twitter… Hosted 11 dynamic #UMichChat panels which highlighed everything from innovation to activism. The engaging live dialogues now trend regionally on a monthly basis.… Read more

#UMichChat

Hacked: A Case Study

Hacked   There’s no denying it: we got hacked.… Read more

Best Practices