YouTube is the third-most-visited website in the world, trailing only Google and Facebook.  The platform’s popularity and industry-wide push by brands to find creative new ways to engage audiencesRead More

  A record high in annual research expenditures at the University of Michigan led to innovative research and scholarship endeavors that address emerging problems, spur new technologies, and drive theRead More

  By far, social media’s greatest strengths are the ability it grants to quickly share information, facilitate meaningful conversations, and build communities. It has been #UMSocial’s greatest pleasure in 2019Read More

    For the past 50 days or so, we’ve all watched our makeshift “countdown to graduation” tallies dwindle closer and closer to zero. Some of us have diligently keptRead More

  Since the first time I set foot on the University of Michigan campus on a brisk December day, I was forever changed. I stood in the Diag with myRead More

Here at #UMSocial, we love love. In fact, the only thing that we love more than love itself is the University of Michigan. On this Valentine’s Day, we thought: whyRead More

        Meet Tatyana Fykes!     Tatyana is a Purdue University Alumna. She received a Bachelors Degree in Political Science and achieved three minors in French, Communications,Read More

  Two days. One city. One conference. Three members of the UMSocial team and a lot of digital media pointers.   A presenter opens his talk by telling us aboutRead More

    New and returning U-M students have plenty of questions about life on campus: Can I eat at dining halls other than the one at my residence? How canRead More