On July 15, 2016, we were joined by students from around the world who were kind enough to share their #WolverineSummers with us. Panelists included McKenna Eisert, Class of 2018,Read More

On July 1, in Richmond, Virginia, five two-person “chase teams” stood waiting for further instructions on how to achieve their objective for the next 30 days: catching “The Runner.” TheRead More

As engaged and active members of the higher education social media community, it’s important to stay up to date on current, relevant trends and look for ways to tie brandRead More

On June 10, we collaborated with Innovate Blue, the University of Michigan’s hub for entrepreneurship and innovation, for an inspiring #UMichChat. We were lucky enough to have panelists tweeting fromRead More

There’s no question that Snapchat is hot on the social scene these days. The platform, Bloomberg reports, has just surpassed Twitter in number of daily users, and big brands have recently beenRead More

On May 20, we brought together a panel of eight individuals to discuss the University of Michigan’s Blavin Scholars program, which provides students who have experienced time in foster careRead More

In a world of increasing information and decreasing attention spans, social platforms must evolve to survive. This is extremely evident in Twitter’s announcement this morning. Via Twitter’s blog, Senior Product Manager ToddRead More

Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to communicate directly with a brand via social isRead More

It still feels strange how some details are so vivid, and others still lost. I remember trying to remember—cautiously, anxiously, angrily—what happened in October of 2006. Head spinning, over andRead More

*Here to WIN? Follow ‘UofMichigan’ by capturing the snapcode below and tell us why you love Snapchat!* In 2014, UMSocial’s Snapchat channel launched. We recognized the platform’s potential early on,Read More

“How does the digital climate on campus affect the actual campus environment? How does social media influence our campus?” “Researchers in my area reject a dichotomy between “online” vs. “offline”.Read More

Facebook continues to evolve as it aims to serve as the primary medium for connecting billions of people across the globe. In 2015, #UMSocial sought to elevate the tone of the U-M Facebook communities’Read More

Twitter continued to be a strong part of our social media strategy in 2015 and two of our most prominent regular campaigns, #UMichChat & #UMichTalks, helped contribute to another yearRead More

What’s one of your favorite spots on campus?  “I study at the Ugli almost every night during the week and usually all day on Sunday.The second floor is my favoriteRead More

Over the past two weeks, the automotive industry has been in the national spotlight as the 29th annual North American International Auto Show takes place in Detroit. So we thoughtRead More

Visual storytelling was a key component of our 2015 UMSocial strategy. Investments were made to our audio/visual technology, and efforts to streamline accounts and increase the frequency of content were implemented. ByRead More

On November 6, we hosted a panel of U-M alumni, students, and staff who shared inspiring stories about the power of giving, the impact of #GivingBlueday, and the guiding visionRead More

This month, we had the privilege of conducting not one, but two #UMichChats. The theme for both chats was “Welcome HoMe: Resources and Advice for a new semester.” First up was anRead More

UMSocial launched our first Snapchat Geofilter Campaign in January of this year as students were returning to campus for winter semester, and it was a huge success. To capitalize onRead More

Love prizes? Who doesn’t? What if winning amazing gifts from a wide variety of Ann Arbor merchants—and the University of Michigan—was just a tweet away? Starting Thursday, September 4th we’reRead More