1. The Slippery Slope of Social Media: Drops In Reach Due To New Algorithms

        After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More

  2. Handing Over The Social Reins

      A daily task of higher-ed social media experts is finding new, innovative ways to create and display content. Changing things up keeps current users engaged and advances our reachRead More

  3. A Social Media Balancing Act

        Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

  4. Accessibility and My U-M Experience

      I’m no stranger when it comes to social media. In my youth, I was active on MySpace, Xanga blog, and AIM. My social media presence today comprises Facebook, Pinterest,Read More

  5. 4 Part Blog Series: The Spooky Side of Social Media. #4 – Trolls.

      Have you noticed the evolution of the “tone” of discourse on the internet? It once seemed relatively positive; it’s now becoming more and more negative. “Don’t feed the trolls”Read More

  6. 4 Part Blog Series: The Spooky Side of Social Media. #3 – What You Should Really Be Afraid Of.

          It is easy to scour through our social media feeds and develop feelings of FOMO, or “fear of missing out,” while reviewing the lives of others. WhileRead More

  7. U-M: A Student Perspective – #UMichChat Recap

        As U-M enters its next 200 years, UMSocial reflects on the university’s previous accomplishments and future challenges. For our September #umichchat, we gathered a group of student leadersRead More

  8. 4 Part Blog Series: The Spooky Side of Social Media. #2 – Do You Really Know Who Your Friends Are?

          These days, a majority of teens and young adults don’t consider meeting strangers online and developing personal relationships with them to be taboo. Many of them spendRead More

  9. 4 Part Blog Series: The Spooky Side of Social Media. #1 – We Really Do Know What You Did Last Summer

        Over time, with the exponential growth of social media, not being on at least one or two social networking sites has become outside the norm. More and moreRead More

  10. The When and Why of Paid Social

        It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

  11. Lessons from the Leaders and Best #UMichChat Recap

    Whether seasoned seniors or incoming freshmen, most students experience a combination of excitement and nerves as they move back to campus for the start of the new school year. ForRead More

  12. Instagram vs. Snapchat: A Content Contest

      Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is TwitterRead More

  13. New Additions to #UMSocial

      INTRODUCING CONNOR AND MCKENNA! We have added two new members to our UMSocial team! They are joining us as the new Social Media Content Specialists. We are so excitedRead More

  14. Campus of the Future #UMichChat Recap

    The President’s Bicentennial Colloquium—Campus of the Future—invited U-M students from all schools and majors to submit projects that reenvision spaces and methods for learning and teaching at Michigan in theRead More

  15. Forecasting the Future: The Intersection of Climate Change and Policy Change #UMichChat Recap

    On June 1, 2017, President Donald Trump announced that the United States would withdraw from the Paris Agreement, an accord among 197 nations aimed at preventing the global temperature fromRead More

  16. Filling the Gap: Non-Traditional Student Experiences #UMichChat Recap

    High School. College. Full-time job. Students are often encouraged—whether by parents, teachers, or friends—to complete these steps consecutively if they want to be successful. Social and economic pressures, such asRead More

  17. Welcome, 2017 summer interns!

    New challenges, new opportunities and new interns. This summer, UMSocial added four new members to the UMSocial family. Learn more about each of them below:   Melissa Barber: I never picturedRead More

  18. #GoodbyesAreHard: Reflections on my #UMSocial internship in 140 Characters or less.

    The day I walked into the Michigan Creative Office for my first day of work as a UMSocial intern in the summer of 2015; I was a nervous wreck. IRead More

  19. James’ one year anniversary at UMSocial

    “This is it.” It was a sunny Tuesday morning and I remember looking at the phone saying to myself, “This is it.” I knew it was Nikki Sunstrum calling toRead More

  20. Enhancing Strategy Through Surveys

    At UMSocial, content creation is informed by the audience we’re trying to reach as well as the platform we’re trying to reach them on. Although analytics from Twitter and FacebookRead More

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