Blog

  1. U-M: A Student Perspective – #UMichChat Recap

        As U-M enters its next 200 years, UMSocial reflects on the university’s previous accomplishments and future challenges. For our September #umichchat, we gathered a group of student leadersRead More

  2. 4 Part Blog Series: The Spooky Side of Social Media. #2 – Do You Really Know Who Your Friends Are?

          These days, a majority of teens and young adults don’t consider meeting strangers online and developing personal relationships with them to be taboo. Many of them spendRead More

  3. 4 Part Blog Series: The Spooky Side of Social Media. #1 – We Really Do Know What You Did Last Summer

        Over time, with the exponential growth of social media, not being on at least one or two social networking sites has become outside the norm. More and moreRead More

  4. The When and Why of Paid Social

        It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

  5. Lessons from the Leaders and Best #UMichChat Recap

    Whether seasoned seniors or incoming freshmen, most students experience a combination of excitement and nerves as they move back to campus for the start of the new school year. ForRead More

  6. Instagram vs. Snapchat: A Content Contest

      Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is TwitterRead More

  7. New Additions to #UMSocial

      INTRODUCING CONNOR AND MCKENNA! We have added two new members to our UMSocial team! They are joining us as the new Social Media Content Specialists. We are so excitedRead More

  8. Campus of the Future #UMichChat Recap

    The President’s Bicentennial Colloquium—Campus of the Future—invited U-M students from all schools and majors to submit projects that reenvision spaces and methods for learning and teaching at Michigan in theRead More

  9. Forecasting the Future: The Intersection of Climate Change and Policy Change #UMichChat Recap

    On June 1, 2017, President Donald Trump announced that the United States would withdraw from the Paris Agreement, an accord among 197 nations aimed at preventing the global temperature fromRead More

  10. Filling the Gap: Non-Traditional Student Experiences #UMichChat Recap

    High School. College. Full-time job. Students are often encouraged—whether by parents, teachers, or friends—to complete these steps consecutively if they want to be successful. Social and economic pressures, such asRead More

  11. Welcome, 2017 summer interns!

    New challenges, new opportunities and new interns. This summer, UMSocial added four new members to the UMSocial family. Learn more about each of them below:   Melissa Barber: I never picturedRead More

  12. #GoodbyesAreHard: Reflections on my #UMSocial internship in 140 Characters or less.

    The day I walked into the Michigan Creative Office for my first day of work as a UMSocial intern in the summer of 2015; I was a nervous wreck. IRead More

  13. James’ one year anniversary at UMSocial

    “This is it.” It was a sunny Tuesday morning and I remember looking at the phone saying to myself, “This is it.” I knew it was Nikki Sunstrum calling toRead More

  14. Enhancing Strategy Through Surveys

    At UMSocial, content creation is informed by the audience we’re trying to reach as well as the platform we’re trying to reach them on. Although analytics from Twitter and FacebookRead More

  15. Stumbling Blocks Recap

    Stumbling Blocks is a series of pop-up art installations that explore difficult moments in U-M’s history.  These seven installations, which were displayed on U-M’s North, Central, and Medical campuses, eachRead More

  16. A Conversation About Digital Dating Abuse #UMichChat Recap

    On February 16, in collaboration with Michigan Medicine and the U-M Adolescent Health Initiative, UMSocial facilitated a Facebook Live #UMichChat Panel that addressed the topic of digital dating abuse.This chatRead More

  17. UMSocial meets Spectacles

    This past September,  Snap Inc. released Spectacles, camera-equipped sunglasses that allow users to shoot first-person videos that can be wirelessly uploaded to and shared via the Snapchat app. The glassesRead More

  18. Hunger, Hope, and Healing #UMichChat Recap

    It’s estimated that more than 30 million Americans will develop an eating disorder at some point in their lives. Disordered eating behaviors are increasingly common among the young: studies haveRead More

  19. Houston, We Have a Wolverine.

    Like many self-professed nerds, I follow @NASA on social media. However, most self-professed nerds cannot claim to be a social media intern for their university. Because of my unique situationRead More

  20. U-M Discusses Action-Based Research to Fight Poverty: #UMichChat Recap

    Poverty Solutions: U-M Discusses Action Based Research to Fight Poverty In January 2017, U-M announced new investments in the Poverty Solutions initiative, a series of community/academic research partnerships that aimsRead More

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