1. December 2016 #UMichChat recap

    Are we consumers of fact or fiction? How do sensationalized headlines and inaccurate stories shape our perception of current events? In an online environment full of fake news, how doRead More

  2. Now Playing: University of Michigan joins Spotify

    Music provides a backdrop for our everyday experiences, helps us remember significant moments in time, and can both lift our mood and provide us solace. Whether it’s a bike ride to class, aRead More

  3. November 2016 @ UMSocial

    The Thanksgiving holidays are over, and the end of the Fall 2016 semester is in sight. As November comes to a close, it’s time to take a look back andRead More

  4. October 2016 @ UMSocial

    M. Montgomery, author of Anne of Green Gables, once said “I’m so glad I live in a world where there are Octobers.” We can’t help but agree with her: hereRead More

  5. Twitter vs. Facebook Live: Which live chat format is best for your conversation?

    The objective of our #UMichChat series is to provide a venue for thought leaders across higher education to reflect on their accomplishments and share their ideas. Over the past twoRead More

  6. September 2016 @ UMSocial

    September: a new term begins, bringing with it new routines, new relationships, new goals—and of course, a new class of eager Wolverines. Each student comes to campus with a uniqueRead More

  7. Getting Paid to Snapchat: My UMSocial Internship Experience

    It was a humid Monday afternoon in July. I had just hiked down a steep wooded decline in Nichols Arboretum while wearing a dress, an unplanned addition to my day.Read More

  8. Digital since Delivery

    Social media has not only reshaped the ways in which we connect with others and consume information, it has also completely altered the way we curate our lives. When wasRead More

  9. Dear #Victors2020: UMichChat Recap

    On Friday, August 12, students and alumni gathered to share their advice for the incoming freshmen, the Victors 2020. Panelists included: Abi Walker, rising junior and member of the SynchronizedRead More

  10. July 2016 @ UMSocial

    Whether around the world or outside our front door, the leaders and best kept in touch in July. See what the month had to offer across our platforms. On Thursday,Read More

  11. Around the World: Wolverine Summer #UMichChat

    On July 15, 2016, we were joined by students from around the world who were kind enough to share their #WolverineSummers with us. Panelists included McKenna Eisert, Class of 2018,Read More

  12. The Advent of the Live-Stream

    On July 1, in Richmond, Virginia, five two-person “chase teams” stood waiting for further instructions on how to achieve their objective for the next 30 days: catching “The Runner.” TheRead More

  13. Pokemon Training with UMSocial

    As engaged and active members of the higher education social media community, it’s important to stay up to date on current, relevant trends and look for ways to tie brandRead More

  14. June 2016 @ UMSocial

    Summer is here, but the campus is still buzzing with activity, and so is UMSocial. In June, we continued to feature the people and places around campus that help makesRead More

  15. Turning Dreams into Action: Student Entrepreneurs #UMichChat

    On June 10, we collaborated with Innovate Blue, the University of Michigan’s hub for entrepreneurship and innovation, for an inspiring #UMichChat. We were lucky enough to have panelists tweeting fromRead More

  16. Snap Back: Why Snapchat is Hot & Your Brand Isn’t Ready

    There’s no question that Snapchat is hot on the social scene these days. The platform, Bloomberg reports, has just surpassed Twitter in number of daily users, and big brands have recently beenRead More

  17. May 2016 @ UMSocial

    Another month has come and gone here at UMSocial, and it was a busy one! Here on campus, even after saying goodbye to the Wolverine Class of 2016, May wasRead More

  18. Overcoming Obstacles & Achieving Dreams: #UMichChat on Foster-Care Students

    On May 20, we brought together a panel of eight individuals to discuss the University of Michigan’s Blavin Scholars program, which provides students who have experienced time in foster careRead More

  19. Express More: What 140 Full Characters Means for Brands

    In a world of increasing information and decreasing attention spans, social platforms must evolve to survive. This is extremely evident in Twitter’s announcement this morning. Via Twitter’s blog, Senior Product Manager ToddRead More

  20. Evaluating The Instagram Evolution

    Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to communicate directly with a brand via social isRead More

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