1. Now Playing: University of Michigan joins Spotify

    Music provides a backdrop for our everyday experiences, helps us remember significant moments in time, and can both lift our mood and provide us solace. Whether it’s a bike ride to class, aRead More

  2. Twitter vs. Facebook Live: Which live chat format is best for your conversation?

    The objective of our #UMichChat series is to provide a venue for thought leaders across higher education to reflect on their accomplishments and share their ideas. Over the past twoRead More

  3. Getting Paid to Snapchat: My UMSocial Internship Experience

    It was a humid Monday afternoon in July. I had just hiked down a steep wooded decline in Nichols Arboretum while wearing a dress, an unplanned addition to my day.Read More

  4. Digital since Delivery

    Social media has not only reshaped the ways in which we connect with others and consume information, it has also completely altered the way we curate our lives. When wasRead More

  5. Dear #Victors2020: UMichChat Recap

    On Friday, August 12, students and alumni gathered to share their advice for the incoming freshmen, the Victors 2020. Panelists included: Abi Walker, rising junior and member of the SynchronizedRead More

  6. Around the World: Wolverine Summer #UMichChat

    On July 15, 2016, we were joined by students from around the world who were kind enough to share their #WolverineSummers with us. Panelists included McKenna Eisert, Class of 2018,Read More

  7. The Advent of the Live-Stream

    On July 1, in Richmond, Virginia, five two-person “chase teams” stood waiting for further instructions on how to achieve their objective for the next 30 days: catching “The Runner.” TheRead More

  8. Pokemon Training with UMSocial

    As engaged and active members of the higher education social media community, it’s important to stay up to date on current, relevant trends and look for ways to tie brandRead More

  9. Turning Dreams into Action: Student Entrepreneurs #UMichChat

    On June 10, we collaborated with Innovate Blue, the University of Michigan’s hub for entrepreneurship and innovation, for an inspiring #UMichChat. We were lucky enough to have panelists tweeting fromRead More

  10. Snap Back: Why Snapchat is Hot & Your Brand Isn’t Ready

    There’s no question that Snapchat is hot on the social scene these days. The platform, Bloomberg reports, has just surpassed Twitter in number of daily users, and big brands have recently beenRead More

  11. Overcoming Obstacles & Achieving Dreams: #UMichChat on Foster-Care Students

    On May 20, we brought together a panel of eight individuals to discuss the University of Michigan’s Blavin Scholars program, which provides students who have experienced time in foster careRead More

  12. Express More: What 140 Full Characters Means for Brands

    In a world of increasing information and decreasing attention spans, social platforms must evolve to survive. This is extremely evident in Twitter’s announcement this morning. Via Twitter’s blog, Senior Product Manager ToddRead More

  13. Evaluating The Instagram Evolution

    Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to communicate directly with a brand via social isRead More

  14. Support. Listen. Empower.

    It still feels strange how some details are so vivid, and others still lost. I remember trying to remember—cautiously, anxiously, angrily—what happened in October of 2006. Head spinning, over andRead More

  15. #UMSocial Celebrates 2 Years of Snap Success

    *Here to WIN? Follow ‘UofMichigan’ by capturing the snapcode below and tell us why you love Snapchat!* In 2014, UMSocial’s Snapchat channel launched. We recognized the platform’s potential early on,Read More

  16. Wolverines of Ann Arbor January Recap

    “How does the digital climate on campus affect the actual campus environment? How does social media influence our campus?” “Researchers in my area reject a dichotomy between “online” vs. “offline”.Read More

  17. Top 5 Posts – Facebook

    Facebook continues to evolve as it aims to serve as the primary medium for connecting billions of people across the globe. In 2015, #UMSocial sought to elevate the tone of the U-M Facebook communities’Read More

  18. Top 5 Posts – Twitter

    Twitter continued to be a strong part of our social media strategy in 2015 and two of our most prominent regular campaigns, #UMichChat & #UMichTalks, helped contribute to another yearRead More

  19. Wolverines of Ann Arbor December Recap

    What’s one of your favorite spots on campus?  “I study at the Ugli almost every night during the week and usually all day on Sunday.The second floor is my favoriteRead More

  20. #UmichChat tackles the future of mobility

    Over the past two weeks, the automotive industry has been in the national spotlight as the 29th annual North American International Auto Show takes place in Detroit. So we thoughtRead More

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