1. Express More: What 140 Full Characters Means for Brands

    In a world of increasing information and decreasing attention spans, social platforms must evolve to survive. This is extremely evident in Twitter’s announcement this morning. Via Twitter’s blog, Senior Product Manager ToddRead More

  2. Evaluating The Instagram Evolution

    Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to communicate directly with a brand via social isRead More

  3. April 2016 @ UMSocial

    Tempus fugit! It seems like only yesterday we were welcoming Wolverines hoMe to campus for the 2015–2016 school year, and now it’s almost May. There were so many incredible momentsRead More

  4. Support. Listen. Empower.

    It still feels strange how some details are so vivid, and others still lost. I remember trying to remember—cautiously, anxiously, angrily—what happened in October of 2006. Head spinning, over andRead More

  5. February 2016 @ UMSocial

    As February draws to a close, it’s time to review the most significant success stories of the past 29 days. From Valentine’s Day promotions and our two-year anniversary on Snapchat toRead More

  6. March 2016 @ UMsocial

    This month, Wolverines returned from spring break refreshed, rejuvenated, and ready to end the semester on a high note. The pace at UMSocial quickly picked up as we attempted toRead More

  7. #UMSocial Celebrates 2 Years of Snap Success

    *Here to WIN? Follow ‘UofMichigan’ by capturing the snapcode below and tell us why you love Snapchat!* In 2014, UMSocial’s Snapchat channel launched. We recognized the platform’s potential early on,Read More

  8. Wolverines of Ann Arbor January Recap

    “How does the digital climate on campus affect the actual campus environment? How does social media influence our campus?” “Researchers in my area reject a dichotomy between “online” vs. “offline”.Read More

  9. What did #UMSocial do in 2015?

    On Twitter… Hosted 11 dynamic #UMichChat panels which highlighed everything from innovation to activism. The engaging live dialogues now trend regionally on a monthly basis. January Student Life with RoysterRead More

  10. Top 5 Posts – Facebook

    Facebook continues to evolve as it aims to serve as the primary medium for connecting billions of people across the globe. In 2015, #UMSocial sought to elevate the tone of the U-M Facebook communities’Read More

  11. Top 5 Posts – Twitter

    Twitter continued to be a strong part of our social media strategy in 2015 and two of our most prominent regular campaigns, #UMichChat & #UMichTalks, helped contribute to another yearRead More

  12. Wolverines of Ann Arbor December Recap

    What’s one of your favorite spots on campus?  “I study at the Ugli almost every night during the week and usually all day on Sunday.The second floor is my favoriteRead More

  13. #UmichChat tackles the future of mobility

    Over the past two weeks, the automotive industry has been in the national spotlight as the 29th annual North American International Auto Show takes place in Detroit. So we thoughtRead More

  14. Top 5 Posts – YouTube

    Visual storytelling was a key component of our 2015 UMSocial strategy. Investments were made to our audio/visual technology, and efforts to streamline accounts and increase the frequency of content were implemented. ByRead More

  15. Celebrating one year of #UMichChat

    On November 6, we hosted a panel of U-M alumni, students, and staff who shared inspiring stories about the power of giving, the impact of #GivingBlueday, and the guiding visionRead More

  16. November 2015 @ UMSocial

    November 2015 Recap It’s hard to believe that the Thanksgiving holidays are over and December is already here. As we approach the end of 2015, it’s time to once againRead More

  17. October 2015 @UMSocial

    November is upon us and it’s certainly hard to believe that 2015 is coming to a close. It’s time to once again reflect on the successes from this past month,Read More

  18. September 2015 @ UMSocial

    September is always a busy time at U-M, and this September was no exception, as we welcomed our Wolverines “hoMe” to campus. Our team leveraged the momentum of the newRead More

  19. September #UMichChat Recap

    This month, we had the privilege of conducting not one, but two #UMichChats. The theme for both chats was “Welcome HoMe: Resources and Advice for a new semester.” First up was anRead More

  20. New Semester, New Geofilters!

    UMSocial launched our first Snapchat Geofilter Campaign in January of this year as students were returning to campus for winter semester, and it was a huge success. To capitalize onRead More

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