Cybersecurity continues to be a hot topic as more and more people are finding that their online data has been compromised. (Maybe it’s time we read the fineRead More

    You check Facebook, after closing Instagram, while a Snapchat notification comes in. And then your Tinder date cancels…and somehow, in all this, you remain unfazed by the numberRead More

    With Facebook, everything has a price tag. On the one hand, Pages can grow organically and let the algorithm have a go at their content. Facebook decides howRead More

  Facebook was originally designed to bring people closer together. It was a place to stay connected with new friends and reconnect with old ones. Our News Feeds were meantRead More

    After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More

    It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

Outnumbering students (only slightly) and acting as the “unofficial mascot” of the University of Michigan, squirrels have received celebrity status within the Ann Arbor and UMich community. We routinely shareRead More

Over the holiday weekend, the University of Michigan Facebook page reached a milestone – 500,000 fans. Throughout the past year, we’ve been building on our base of fans by tryingRead More

Guest blog by Shannon Riffe, Online Marketing Strategist, Office of University Development With dozens of U-M affiliated athletes taking part in the 2012 Summer Olympics, we wanted to harness theRead More

Commencement is so big. Not just in size. It’s big in importance. It’s the day that we get to celebrate hard work, scholarship, and the success of our students. It’sRead More