Handing Over The Social Reins

  1. Handing Over The Social Reins

      A daily task of higher-ed social media experts is finding new, innovative ways to create and display content. Changing things up keeps current users engaged and advances our reachRead More

  2. A Social Media Balancing Act

        Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

  3. 4 Part Blog Series: The Spooky Side of Social Media. #4 – Trolls.

      Have you noticed the evolution of the “tone” of discourse on the internet? It once seemed relatively positive; it’s now becoming more and more negative. “Don’t feed the trolls”Read More

  4. 4 Part Blog Series: The Spooky Side of Social Media. #1 – We Really Do Know What You Did Last Summer

        Over time, with the exponential growth of social media, not being on at least one or two social networking sites has become outside the norm. More and moreRead More

  5. The When and Why of Paid Social

        It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

  6. #HESummit13

    Last week, the #UMSocial team headed to Detroit for the day to attend Salesforce’s Higher Education Summit at Wayne State University. In addition to learning several tips and tricks onRead More