Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

      It is amazing what social media can accomplish in just a single moment. It is a world that thrives on interconnectedness—and somewhere, someone is always talking. SoRead More

      As the holiday season kicks off, hot-deal days like Cyber Monday have seen Americans using the internet like never before. This year, Cyber Monday hit a newRead More

We all know the holiday season is are about being thankful, spreading joy, and giving. In that spirit, then, UMSocial would like to share 20 things we are thankful forRead More

    After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More

  A daily task of higher-ed social media experts is finding new, innovative ways to create and display content. Changing things up keeps current users engaged and advances our reachRead More

    Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

      It is easy to scour through our social media feeds and develop feelings of FOMO, or “fear of missing out,” while reviewing the lives of others. WhileRead More

      These days, a majority of teens and young adults don’t consider meeting strangers online and developing personal relationships with them to be taboo. Many of them spendRead More