Breakups are hard. We’ve all gone through them, driving ourselves crazy second-guessing our decision and wondering if we’re really doing the right thing. Would breaking up with SnapchatRead More

    Cybersecurity continues to be a hot topic as more and more people are finding that their online data has been compromised. (Maybe it’s time we read the fineRead More

    You check Facebook, after closing Instagram, while a Snapchat notification comes in. And then your Tinder date cancels…and somehow, in all this, you remain unfazed by the numberRead More

  Using social media as a marketing tool requires being where the audience is. But choosing social platforms for higher ed can be challenging because we have so many differentRead More

  Everyone loves a good story. Whether around the office water cooler or in your news feed, if a story makes you laugh or cry, it got your attention andRead More

  As we kick off a brand-new year, we are looking forward to what new and exciting tools will be introduced in 2018. Social media is constantly changing, and thereRead More

    Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

    After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More

    Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

    It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More