The When and Why of Paid Social

  1. The When and Why of Paid Social

        It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

  2. #Hashtags — #Why, #When, #What, #How

    Some of the most common questions (and debates) that come across my desk involve Twitter hashtags. What is a hashtag? Should I create one for my event? How do IRead More