As we kick off a brand-new year, we are looking forward to what new and exciting tools will be introduced in 2018. Social media is constantly changing, and thereRead More

    This past year, “influencer marketing” gained a lot of traction in the social media world. It quickly became the buzzword everyone was talking about, and the new approachRead More

    Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

      As the holiday season kicks off, hot-deal days like Cyber Monday have seen Americans using the internet like never before. This year, Cyber Monday hit a newRead More

The start of each month brings a new opportunity for our Twitter followers to engage closely with distinguished professors, athletes, thought leaders, and scholars in diverse fields. With Spring CommencementRead More

Violence and crime do not have an area code nor an IP address, and the prevalence of ephemeral and anonymous social applications continues to provide a breeding ground for inappropriate information.Read More

Outnumbering students (only slightly) and acting as the “unofficial mascot” of the University of Michigan, squirrels have received celebrity status within the Ann Arbor and UMich community. We routinely shareRead More

On Friday, our team geared up for our third #UMichChat. Unlike the previous Twitter chats, which featured several guests throughout the allotted time, we were fortunate enough to sit one-on-one withRead More

If you’re interested in social media and content creation, chances are that you’ve heard of Big Fuel, a New York-based social media and branded content company. Using the tagline “from contentRead More