When the University of Michigan announced our new fundraising campaign, Victors for Michigan, on November 8th, 2013, the Office of University Development had already hosted a 31 day countdown and reached millions on Twitter, Facebook and Instagram. Read more on the goal and successes of the online promotions of this campaign in this guest post.

Guest blog by Shannon Riffe, Online Marketing Strategist, Office of University Development With dozens of U-M affiliated athletes taking part in the 2012 Summer Olympics, we wanted to harness theRead More

This weekend, Mike Wallace, famed journalist and U-M alum, passed away. His death was widely covered in the media and talked about across our campus, where he had been activeRead More