Social Media Influencers: New Year New Approaches
This past year, “influencer marketing” gained a lot of traction in the social media world. It quickly became the buzzword everyone was talking about, and the new approachRead More
This past year, “influencer marketing” gained a lot of traction in the social media world. It quickly became the buzzword everyone was talking about, and the new approachRead More
Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More
Utilized by 77% of college students daily, on February 26th, the University of Michigan launched a presence on the budding platform (username: uofmichigan), seizing a unique opportunity to build an audience, strengthen our creativity and connect with students in a unique and fun way.