Using social media as a marketing tool requires being where the audience is. But choosing social platforms for higher ed can be challenging because we have so many differentRead More

  As we kick off a brand-new year, we are looking forward to what new and exciting tools will be introduced in 2018. Social media is constantly changing, and thereRead More

      As the holiday season kicks off, hot-deal days like Cyber Monday have seen Americans using the internet like never before. This year, Cyber Monday hit a newRead More

    Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

  Have you noticed the evolution of the “tone” of discourse on the internet? It once seemed relatively positive; it’s now becoming more and more negative. “Don’t feed the trolls”Read More

      It is easy to scour through our social media feeds and develop feelings of FOMO, or “fear of missing out,” while reviewing the lives of others. WhileRead More

      These days, a majority of teens and young adults don’t consider meeting strangers online and developing personal relationships with them to be taboo. Many of them spendRead More

    It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

We are thrilled to announce our first Instagram photo contest, which will run through the month of November, using the hashtag #MyUMich! Each week, Instagram users are challenged to shareRead More

“The very best schools are the most social schools.”