Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

      It is amazing what social media can accomplish in just a single moment. It is a world that thrives on interconnectedness—and somewhere, someone is always talking. SoRead More

      As the holiday season kicks off, hot-deal days like Cyber Monday have seen Americans using the internet like never before. This year, Cyber Monday hit a newRead More

    Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

      It is easy to scour through our social media feeds and develop feelings of FOMO, or “fear of missing out,” while reviewing the lives of others. WhileRead More

    Over time, with the exponential growth of social media, not being on at least one or two social networking sites has become outside the norm. More and moreRead More

  Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is TwitterRead More

Music provides a backdrop for our everyday experiences, helps us remember significant moments in time, and can both lift our mood and provide us solace. Whether it’s a bike ride to class, aRead More

Last month, we celebrated the first anniversary of one of #UMSocial’s most successful initiatives to date- our ‘UofMichigan’ Snapchat account. At its conception in February 2014, we were just the second university onRead More