You check Facebook, after closing Instagram, while a Snapchat notification comes in. And then your Tinder date cancels…and somehow, in all this, you remain unfazed by the numberRead More

    It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

The start of each month brings a new opportunity for our Twitter followers to engage closely with distinguished professors, athletes, thought leaders, and scholars in diverse fields. With Spring CommencementRead More

January brings about new beginnings: a new year, new semester, and new opportunities to engage with our Wolverines. It’s also the perfect time to reflect on the past, identify whatRead More

Last week, the #UMSocial team headed to Detroit for the day to attend Salesforce’s Higher Education Summit at Wayne State University. In addition to learning several tips and tricks onRead More

There are many things that go into creating the Michigan experience. From staying up late to paint the rock or joining the Michigan Squirrel Club out on the diag, theseRead More

Want to win friends and influence people? That, and also create great one-on-one relationships, increase awareness of your presence, and engage in a global dialogue? Spreading information and getting followersRead More

Some of the most common questions (and debates) that come across my desk involve Twitter hashtags. What is a hashtag? Should I create one for my event? How do IRead More

Prolific and respected writer Susan Orlean, a University of Michigan alum, spoke this spring at the English Department’s graduation event. Here’s an excerpt from her speech about storytelling in theRead More

Yesterday we launched our newest initiative: a Twitter feed for students, run by students. It’s called @umichstudents, and it came out of a brainstorm at Twitter HQ last week (no,Read More