We share just about everything on the internet these days, naive about the fact that our constant over-sharing grants the world access to our deepest secrets. We checkRead More

  Using social media as a marketing tool requires being where the audience is. But choosing social platforms for higher ed can be challenging because we have so many differentRead More

  Everyone loves a good story. Whether around the office water cooler or in your news feed, if a story makes you laugh or cry, it got your attention andRead More

  Facebook was originally designed to bring people closer together. It was a place to stay connected with new friends and reconnect with old ones. Our News Feeds were meantRead More

  As we kick off a brand-new year, we are looking forward to what new and exciting tools will be introduced in 2018. Social media is constantly changing, and thereRead More

    Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

      It is amazing what social media can accomplish in just a single moment. It is a world that thrives on interconnectedness—and somewhere, someone is always talking. SoRead More

      As the holiday season kicks off, hot-deal days like Cyber Monday have seen Americans using the internet like never before. This year, Cyber Monday hit a newRead More

We all know the holiday season is are about being thankful, spreading joy, and giving. In that spirit, then, UMSocial would like to share 20 things we are thankful forRead More

    After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More