Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

When the University of Michigan announced our new fundraising campaign, Victors for Michigan, on November 8th, 2013, the Office of University Development had already hosted a 31 day countdown and reached millions on Twitter, Facebook and Instagram. Read more on the goal and successes of the online promotions of this campaign in this guest post.