Last week, Nitrogram included us on their list of the 75 Most popular American Colleges on Instagram. We’re thrilled to have come in at #4 on the list, alongside so many other schools doing great things on Instagram, and in social media in general. 

Instagram has rapidly become our team’s favorite social channel, allowing us to interact with students, alumni and fans each day, and see our Wolverines all over the globe. We share everything from travel and study abroad photos, to DIY projects, pets, campus buildings, throwbacks, events, and behind the scene shots of some of the great experiences we have at #UMSocial.

One of the best ways we’ve built our Instagram community is through fan photos. We frequently reach out to our followers and ask to post their photos to our channel, or they tag and email us photos giving us permission to share. What many do not know about our page is that it’s almost entirely run by our interns! You can read more about our Instagram strategy, and everything that goes on behind the scenes on our Intern Blog!