Over the holiday weekend, the University of Michigan Facebook page reached a milestone - 500,000 fans. Throughout the past year, we’ve been building on our base of fans by trying to create engaging content with a strong call to action. This led us to a network of 500,000 people that have genuine connection to the brand, much like our network of 500,000 living alumni, connected to Michigan.
Around the time we began to approach 475,000 fans, we were given an opportunity to work with one of our alums, Dhani Jones, on a social initiative. Dhani is a strong social media thought leader, and we could think of no better way to thank our Facebook fans than to have one of their own help, through the power of social media.
The video itself was written, shot, and edited at our office, with Dhani having a captivating on camera presence (and fabulous ad-libbing), we didn’t need more. By the end, the entire UMSocial team was anxiously awaiting the 500,000th like, excited to share the video with our fans.
We are thrilled to have come this far, and cannot thank our fans enough for their constant support and ‘likes’ - now on to 1 million!
Before the soon-to-be alumni of the class of 2013 arrived in the Big House on the day of commencement, the #UMSocial team was planning how to best cover this memorable day.
[INFOGRAPHIC]: How social media was impacted by March Madness on our channels, UMich Basketball and Michigan Alumni.
LSA’s Uncommon campus video took us from the Burton Tower to a spot on Campus that was a bit less recognizable. We found ourselves at the Marine Hydrodynamics Laboratory. The 360 foot trough is tucked away in the ground floor of West Hall right off the engineering spot, this is a place most students past daily.
There are many things that go into creating the Michigan experience. From staying up late to paint the rock or joining the Michigan Squirrel Club out on the diag, these experiences are what makes our campus so unique. It is nearly impossible to go through your 4 years here without spending a fall afternoon in the Big House.
There is a special day in the spring when you wake up early and make the walk to the Big House together with all of your friends, classmates, professors and family to celebrate the end of your college career. This year, the University is honored to announce that Dick Costolo will be the 2013 Commencement speaker.
You may have read online this week that Pinterest has officially launched their analytics for business accounts. This is a free service for any Pinterest user with a business account, which means your account must be verified by a web URL (you can do this simply by pasting a code onto your homepage or blog, and it displays a small checkmark next to your name), and “registered.” If you have an existing verified Pinterest account that is NOT a business account, never fear! You can simply convert your existing account and then will be able to access the analytics.
The UMHeritage site has been sharing a stories over the past few months, giving us a glimpse into the past at UMich. This interactive timeline gives a comprehensive look at select anecdotes from the University’s beginning, until now, with social sharable actions. Follow the conversations online with the hashtag #UMHeritage.
Today, we see a story about the extraordinary life of Professor Emeritus of Law, Yale Kamisar. As a tough kid from the Bronx, he joined the Michigan law faculty in 1965 and went on to fight for the rights of the accused. He is known as “The Father of Miranda.” Read it here.
When we saw LSA’s video Uncommon Campus, we were eager to do a little discovery of our own around the UMich campus. Our first stop is arguably one of the most recognizable landmarks in Ann Arbor: The Burton Memorial Tower and Carillon.
The block M waffles taste the sweetest.