What the New Pinterest Analytics Mean For Marketers
You may have read online this week that Pinterest has officially launched their analytics for business accounts. This is a free service for any Pinterest user with a business account, which means your account must be verified by a web URL (you can do this simply by pasting a code onto your homepage or blog, and it displays a small checkmark next to your name), and “registered.” If you have an existing verified Pinterest account that is NOT a business account, never fear! You can simply convert your existing account and then will be able to access the analytics.
Pinterest: Images Rule for Higher Ed. Believe the Hype.
I’ve written before on the blog about how we’re shifting our social media strategy toward a much more audio/visual method of storytelling, and I’ve already seen the results in the numbers on Facebook.
There’s also currently the Instagrammer Contest that we’re running. I’ve gotten quite a few submissions, which is really neat. We’ll still be accepting submissions (in the form of a Followgram.me, Tumblr or Flickr URL) through June 1, so get ‘em in!
But here’s the meat of this post: Pinterest. I’ve been on Pinterest for a while, but up until a few months ago, I was doing what pretty much everyone was doing on Pinterest: Dreaming about decorating/design/gardens/weddings/parties/wardrobes.
Then one day my personal inbox started blowing up with people following me on Pinterest. It was very confusing. Why on earth would anyone want to know what shoes I’m wearing for my wedding? And then came the articles: SHOULD YOUR BRAND BE ON PINTEREST? IS PINTEREST A FAD? IF YOU DON’T USE PINTEREST ARE YOU THE WORST SOCIAL MEDIA MANAGER EVER?
So I put the U-M on Pinterest. (our username is universityofmichigan)
I started actually putting some work into it a week or so ago, and my umich inbox exploded with messages (see below — people following, repinning — it’s insane). I’ve hardly even started pinning and already we have hundreds of followers; each of our boards has at least 100 followers, some have 200 or more.
How do you celebrate real life in the digital universe?
This weekend, Mike Wallace, famed journalist and U-M alum, passed away. His death was widely covered in the media and talked about across our campus, where he had been active until not that long ago.
On Sunday the email discussion was lively: What’s the best way to memorialize him? Where do we help people go to express their feelings? What about those who knew him to want to share their stories?
Here’s how we handled that loss in the social space.
I turned the main U-M Facebook page into a virtual tribute to Mr. Wallace. We switched out our header image and profile picture. The profile remained the “Block M,” but the background is black. We gave people a place to post and share.