#MgoGrad: Behind the Scenes

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Before the soon-to-be alumni of the class of 2013 arrived in the Big House on the day of commencement, the #UMSocial team was planning how to best cover this memorable day.

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@dickc to speak at Commencement! #MgoGrad

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There are many things that go into creating the Michigan experience. From staying up late to paint the rock or joining the Michigan Squirrel Club out on the diag, these experiences are what makes our campus so unique. It is nearly impossible to go through your 4 years here without spending a fall afternoon in the Big House.

There is a special day in the spring when you wake up early and make the walk to the Big House together with all of your friends, classmates, professors and family to celebrate the end of your college career. This year, the University is honored to announce that Dick Costolo will be the 2013 Commencement speaker. 

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What the New Pinterest Analytics Mean For Marketers

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You may have read online this week that Pinterest has officially launched their analytics for business accounts. This is a free service for any Pinterest user with a business account, which means your account must be verified by a web URL (you can do this simply by pasting a code onto your homepage or blog, and it displays a small checkmark next to your name), and “registered.” If you have an existing verified Pinterest account that is NOT a business account, never fear! You can simply convert your existing account and then will be able to  access the analytics.

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Uncommon Campus: Burton Memorial Tower and Carillon

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When we saw LSA’s video Uncommon Campus, we were eager to do a little discovery of our own around the UMich campus. Our first stop is arguably one of the most recognizable landmarks in Ann Arbor: The Burton Memorial Tower and Carillon. 

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Instagram 101: The Basics

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(Photo courtesy of @hugh_davio)

Since we joined Instagram in April, we’ve been enjoying sharing our favorite photos from around Ann Arbor and celebrating campus life, as well as sharing many photos taken by our community of students, alumni, and Wolverines around the globe. 

Our team in the #UMSocial office got together to discuss our favorite parts about Instagram, and best practices for those looking to build their presence. Instagram is one of our favorite platforms, as it is rapidly growing and never short of visual content.

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UMich Professor Feeds Higher Education With YouTube

Risk Bites creator Andrew Maynard, director of the U-M Risk Science Center and professor of environmental health sciences is flexing his social media muscle by creating short YouTube videos on a dry erase board covering issues from gun control, asbestos, BPA, and more provocative titles such as “poop on cell phones.”

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