Guest Post: #HuffPo Blogger & UM Alum @AndreaLearned on Coursera and sustainability
With a $14 million sustainability initiative http://www.annarbor.com/news/university-of-michigan-launches-major-environmental-sustainability-initiative/ and President Coleman’s clear commitment to furthering sustainability on campus, the University of Michigan is primed to be “the leaders and the best” in a whole new arena. And, as an alumnus who writes about sustainable business and leadership, I’d love to be able to report that Michigan will be the FIRST university to offer sustainability courses through the new Coursera partnership.
As the Erb Institute put it in a recent Tweet, let my HuffingtonPost piece be a “call for Erb contribution” (and for contribution from the many other UM sustainability resources). As I wrote the post and considered the possible educational game-change potential of the University’s involvement with Coursera, I kept in mind the words of President Coleman, who said when she announced the multi-million dollar sustainability initiative last September:
“I want the message to be clear: Sustainability defines the University of Michigan,” Coleman said. “Combine maize and blue and you get green.
(The following first published on the HuffingtonPost, May 8, 2012)
Where should we be looking for sustainable business change today? Perhaps it should not be toward the usual corporate suspects, many of which are slow to decide on even minor operational and product development shifts. The more compelling view may instead come from looking in the entrepreneurial direction.
I’ve been covering corporate sustainability for a while now, but, admittedly, my passion for it has waned. What most big companies can achieve in their attempts to change centuries old operational systems struggles to compare with the game-changing energy, ideas and commitment I’ve recently come across in the young entrepreneur community. The potential sustainability impact of what those in Seattle (my own city) and those of similarly innovative minds on many other college and university campuses across the nation/globe is what strikes me to the core of my ever-hopeful, change-through-business soul.
A week ago I spent a day with representatives of the Pacific Northwest’s emerging generation of sustainability and socially-minded entrepreneurs, and it blew me away. To fully disclose, and though the thoughts I share here are my own, I participated in this event in my social media role for the University of Washington’s Center for Innovation and Entrepreneurship, covering their Environmental Innovation Challenge (EIC). After being at this gathering, I realized that corporate sustainability likely has nothing better than the potential for paradigm shift that bubbles inside the men and women now attending our colleges and universities.
But, back to the actual event. As the 23 student teams made their two-minute pitches early on, it was all my Twitter-happy fingers could do to capture each of their cool ideas and smart thinking. And, I was not the only one impressed. Even the highly experienced Seattle-area entrepreneurs who judged the challenge seemed to have the same feeling as me, which was that our economy will do just fine — as long as we identify, support and encourage this generation of student sustainability innovators. (Many also said something like “Darn, why wasn’t I this smart when I was that age?”)