#MgoGrad: Behind the Scenes

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Before the soon-to-be alumni of the class of 2013 arrived in the Big House on the day of commencement, the #UMSocial team was planning how to best cover this memorable day.

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@dickc to speak at Commencement! #MgoGrad

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There are many things that go into creating the Michigan experience. From staying up late to paint the rock or joining the Michigan Squirrel Club out on the diag, these experiences are what makes our campus so unique. It is nearly impossible to go through your 4 years here without spending a fall afternoon in the Big House.

There is a special day in the spring when you wake up early and make the walk to the Big House together with all of your friends, classmates, professors and family to celebrate the end of your college career. This year, the University is honored to announce that Dick Costolo will be the 2013 Commencement speaker. 

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Hub & Spoke, Dick Costolo, and how to do Twitter.

On Monday afternoon I was insansely lucky enough to spend time with Twitter CEO Dick Costolo, as well as super-smart staff members Omid Ashtari and Neil Shah (a U-M alum!). Sometimes I have to pinch myself. Really.

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See the Twitter bird behind me? Cool!

I wanted to share some of the more interesting nuggets that I walked away with, since I realize that this isn’t a common opportunity.

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1. Higher Ed social media management should be hub and spoke. That’s good news for us at Michigan, since that’s how we’re set up currently. It’s important that units have autonomy and the ability to make decisions, but that there’s a central department/person responsible for setting the global strategy and ensuring that new practices are implemented correctly.

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