Hub & Spoke, Dick Costolo, and how to do Twitter.
On Monday afternoon I was insansely lucky enough to spend time with Twitter CEO Dick Costolo, as well as super-smart staff members Omid Ashtari and Neil Shah (a U-M alum!). Sometimes I have to pinch myself. Really.
See the Twitter bird behind me? Cool!
I wanted to share some of the more interesting nuggets that I walked away with, since I realize that this isn’t a common opportunity.
1. Higher Ed social media management should be hub and spoke. That’s good news for us at Michigan, since that’s how we’re set up currently. It’s important that units have autonomy and the ability to make decisions, but that there’s a central department/person responsible for setting the global strategy and ensuring that new practices are implemented correctly.
