I’ve written before on the blog about how we’re shifting our social media strategy toward a much more audio/visual method of storytelling, and I’ve already seen the results in the numbers on Facebook.
There’s also currently the Instagrammer Contest that we’re running. I’ve gotten quite a few submissions, which is really neat. We’ll still be accepting submissions (in the form of a Followgram.me, Tumblr or Flickr URL) through June 1, so get ‘em in!
But here’s the meat of this post: Pinterest. I’ve been on Pinterest for a while, but up until a few months ago, I was doing what pretty much everyone was doing on Pinterest: Dreaming about decorating/design/gardens/weddings/parties/wardrobes.
Then one day my personal inbox started blowing up with people following me on Pinterest. It was very confusing. Why on earth would anyone want to know what shoes I’m wearing for my wedding? And then came the articles: SHOULD YOUR BRAND BE ON PINTEREST? IS PINTEREST A FAD? IF YOU DON’T USE PINTEREST ARE YOU THE WORST SOCIAL MEDIA MANAGER EVER?
So I put the U-M on Pinterest. (our username is universityofmichigan)
I started actually putting some work into it a week or so ago, and my umich inbox exploded with messages (see below — people following, repinning — it’s insane). I’ve hardly even started pinning and already we have hundreds of followers; each of our boards has at least 100 followers, some have 200 or more.