Innovating Detroit with the help of #RossLeaders
A guest post by Christopher Ankney, Social Media Specialist at the Stephen M. Ross School of Business.
This week, 500 MBA students from the Ross School of Business have one, straightforward, no-big-deal task: Innovate Detroit.
Working in teams with one of six non-profit organizations, the students will have six days to fully develop a “pitch” for a new for-profit venture that creates both economic and social value in Detroit. See? Easy.
Oh. And they have to tweet about it.
It’s all part of the Ross Impact Challenge: Innovating Detroit, a week-long leadership orientation program for new full-time MBA students from the Ross Leadership Initiative.
Commencement is so big. Not just in size. It’s big in importance. It’s the day that we get to celebrate hard work, scholarship, and the success of our students.
It’s also a day full of stories, so here’s a round-up of how we told them.
We started with this Instagram shot from one of our staff members, which was featured on our Facebook page:
At the ticket pick-up, the Alumni Association had the graduating seniors pin a map of where they’re going after graduation, and tweeted a link.
The Ross School of Business encouraged its graduating students (and those celebrating the graduates) to use the hashtag #michrossgrad, including printing the hashtag in their commencement day materials. The day was kicked off by a tweet from the dean, and the tweets and photos that came through all day told a great story.
The School of Art & Design has been focusing more on posting photos on their Facebook page, and they created a special album, including photos of their outgoing Dean, Bryan Rogers, in a special helmet given to him by his colleagues. It was so representative of the feel of that particular school.
The Office of University Development set up two photo booths at the grad gathering area, and posted the photos to Facebook, encouraging students to tag themselves in the photos. They saw a 17.5% increase in likes and a 9500% increase in daily page engaged users. One of their photos was also featured on the main U-M Facebook page.