(Photo courtesy of @hugh_davio)
Since we joined Instagram in April, we’ve been enjoying sharing our favorite photos from around Ann Arbor and celebrating campus life, as well as sharing many photos taken by our community of students, alumni, and Wolverines around the globe.
Our team in the #UMSocial office got together to discuss our favorite parts about Instagram, and best practices for those looking to build their presence. Instagram is one of our favorite platforms, as it is rapidly growing and never short of visual content.
A guest post by William Foreman, the global communication manager at U-M’s News Service. He prefers Cantonese dim sum and peppery Hunanese dishes.
Does Ann Arbor have any decent Chinese restaurants? It’s a common question asked by students from China thinking about studying at the University of Michigan. I could share my opinion with them, but as a non-Chinese PR guy, they probably wouldn’t think of me as the most credible source. It’s best to go straight to the experts: the Chinese students who are already here. And that’s what we did by using Weibo.
Want to win friends and influence people? That, and also create great one-on-one relationships, increase awareness of your presence, and engage in a global dialogue?
Spreading information and getting followers isn’t easy, but it also isn’t hard. We’ll break down what’s been successful for @umich and what we’ve learned.