Instagram screenshotThe @UMichStudents Twitter and Instagram accounts continue to be valuable assets to the overall social media strategy at UMSocial. These accounts focus on ‘takeovers,’ providing students and student organizations with opportunities to post directly to these accounts to amplify their scholarship, advocacy, and community projects.


In 2021, UMSocial kicked it up a notch by also conducting collaborations on vertical video projects that relate to their niche. The @UMichStudents Twitter account had a total of 22 takeovers and reached a follower count of 25,503 this year. The @UMichStudents Instagram account also continues to be a popular space where students and organizations want to utilize. There were a total of 29 takeovers with a current follower count of 13,446 on the account.


The conversations on these platforms continue to highlight many initiatives that encompass the passions, efforts, and impacts of the U-M student community. The student accounts covered a wide array of topics including DEI efforts, Expect Respect, the Depression Conference, MDining, and Wolverine Wellness. Collaborating with these institutional units helped inform the student audience of important events, campus-wide initiatives, and valuable resources. Representing as many student organizations as possible on these platforms is immensely important to tell a holistic narrative of our student community. 


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We partnered with the Dance team to hype up our students for the Student Kickoff Rally, the Library Ambassadors contributed to Banned Books Week, and a collaboration with the Michigan Learning Communities provided the opportunity to amplify each individual community through vlogs and takeovers. 


The 2021 fall semester offered the chance for live, in-the-moment coverage of in-person student activities and events. From a behind-the-scenes takeover and TikTok at the Welcome to Michigan concert to collaborations with students who were involved with the Blood Battle competition, these content partnerships help amplify student life messaging to broader audiences through unique and engaging methods.