What goes into each tweet? For our personal accounts, a flippant thought usually does the trick. However for some of our favorite brands it could be as much as 45 days worth of time and TLC. Fostering a community of advocates is work, and unlike the one-way megaphone traditional advertising provides, social can only thrive when you take the time to actively engage in conversation.
- Censoring Your Social
There are some things and some places we just shouldn’t post from. This includes the jurors box. The saying used to be “if you wouldn’t say it to your grandma, don’t say it on social.” Well, you’re grandma is now on Facebook, as is your neighbor, employer, and the CIA.
- Gram that, later.
Joy and rapture it’s finally here! Last week Latergram.Me debuted their new platform designed to assist social managers with scheduling content. While the tool is still in beta, it is promising. For now you can essentially place your content in a queue via its’ mobile application or web interface, and when your desired posting time arrives it will send a notification prompting you to hit the final “post” button. Have you given it a try? Let us know what you think with #5Things.
- Here we go again…
It’s no secret Facebook actively collects your web and application browsing history to tailor advertisements, and it’s openly admitting they’re about to get even more accurate (i.e. invasive). The transparency is most likely intended to prevent the privacy uproar that has become the norm following each new update. Additionally, they’ve provided an opt out feature.
With $2.45 trillion in worldwide purchasing power and a passion for social media, unlocking the minds of Millenial’s is increasingly important for brands. Can Universities draw comparisons regarding social commerce? University of Massachusetts Dartmouth’s Center for Marketing Research explored the attraction of social media content consumption and their study revealed the following highlights:
- Facebook is the most popular platform among Millennials when looking to interact with companies/brands online.
- Unlike any other generation, Millennials are able to pick and choose not only which information they will be exposed to but also how the information is delivered. Liking/following and pinning a particular brand lets them customize their exposure to advertising.
- Coupons, exclusives or incentives top sales motivation when liking a brand.
- Relative to users of larger platforms, Pinterest has the highest sales conversion rate. The user-friendly highly visual design of the website facilitates information search and evaluation of alternatives.