YouTube is the third-most-visited website in the world, trailing only Google and Facebook.  The platform’s popularity and industry-wide push by brands to find creative new ways to engage audiencesRead More

  A record high in annual research expenditures at the University of Michigan led to innovative research and scholarship endeavors that address emerging problems, spur new technologies, and drive theRead More

  By far, social media’s greatest strengths are the ability it grants to quickly share information, facilitate meaningful conversations, and build communities. It has been #UMSocial’s greatest pleasure in 2019Read More

    For the past 50 days or so, we’ve all watched our makeshift “countdown to graduation” tallies dwindle closer and closer to zero. Some of us have diligently keptRead More

  Since the first time I set foot on the University of Michigan campus on a brisk December day, I was forever changed. I stood in the Diag with myRead More

Here at #UMSocial, we love love. In fact, the only thing that we love more than love itself is the University of Michigan. On this Valentine’s Day, we thought: whyRead More

        Meet Tatyana Fykes!     Tatyana is a Purdue University Alumna. She received a Bachelors Degree in Political Science and achieved three minors in French, Communications,Read More

  Two days. One city. One conference. Three members of the UMSocial team and a lot of digital media pointers.   A presenter opens his talk by telling us aboutRead More

    New and returning U-M students have plenty of questions about life on campus: Can I eat at dining halls other than the one at my residence? How canRead More

  Buzzfeed, a leading independent digital media company delivering news and entertainment, recently compiled a list of ten of the best school Instagram accounts you will see anywhere, including college,Read More

  Ever regret sending that snap? Or receive a scandalous image that made you blush? The proliferation of sharing images through social media—many of them intended to be ephemeral—has givenRead More

  Content meetings at #UMSocial typically center on how best to communicate important research the University of Michigan has in the works, upcoming events, cross-campus collaboration opportunities, and institutional prioritiesRead More

  Instagram, which began as an image-based platform in 2010, added to its offerings last week with the introduction of IGTV (Instagram TV)—announced, naturally, on the new IGTV platform byRead More

    Hi Umich! My name is Taylor Rovin and I am one of UM Social’s new interns. I’m excited to be helping the creative team while learning new skillsRead More

    Lessons Learned During My #UMSocial Internship in 280 Characters or Less     There comes a time in every young UMSocial intern’s life where they must say goodbyeRead More

  #UMSocial has grown…again! We’re so excited to welcome our two newest team members. Troy and Ashley may only have joined a few weeks ago but they’ve already hit theRead More

    Celebrating #UMichMoms and all of their wisdom   Michigan Moms hold a special place in all our hearts. They have taught us practical life lessons such as howRead More

  Facebook CEO Mark Zuckerberg found himself in front of Congress in April, after it was revealed that political data firm Cambridge Analytica obtained private user data from the socialRead More

    GIFs, the little image format that could. These have become ubiquitous in social media. Tenor, formerly Riffsy, released its GIF keyboard in 2014, making GIF usage more accessibleRead More

    Facebook has undergone many evolutions. Targeted primarily to Ivy League students when it launched, the platform expanded its reach to everybody over 13 in 2006, although it continuedRead More