UMSocial maintains the strategic direction and development of all university-wide social accounts, as well as college, school and program presences. UMSocial also maintains an official inventory of accounts, provides consultation services and training and offers best practices. The office is focused on encouraging collaboration and promoting a unified campus message. UMSocial staff members also oversee the daily content management of central social platforms and disseminate messaging that promotes university-related initiatives.
Be Social. Stay Social.
Director of Social Media & Public Engagement
Focused on taking the "shiny" out of #social. Advocate of goal related application and collaboration. Skilled in making dull things interesting. Throws parades for fun.
Assistant Director, Social Media & Public Engagement
Specializes in developing innovative and integrated content strategies and creating opportunities for important, constructive & sustainable dialogue between experts and communities.
Sai Rishika Vinnakota
Class of 2025, Ross School of Business, Dublin, California
Class of 2023, LSA, Communication and Media, Minors in Global Media and Digital Studies, San Diego, California
Class of 2025, LSA, Film Television & Media, Burlington, Vermont
Class of 2022, LSA, Organizational Psychology & Sociology, Atlanta, Georgia
Class of 2023, STAMPS School of Art and Design, Ann Arbor, Michigan