The strategic implementation of social communications at the University of Michigan is managed by central UMSocial and a leadership team comprised of delegates from each school, college or organization. All official University social properties should maintain regular contact with their coordinating representative for direction and oversight.
| Account | Primary | Secondary | |
| Academic Innovation | Erin McCann | Eric Joyce | mccanne@umich.edu |
| Admissions | Don Jordan | dcjordan@umich.edu | |
| Alumni Association | Ryan Osberger | Sean Yuille | osberger@umich.edu |
| Arts and Culture | Sydney Hawkins | sydhawk@umich.edu | |
| Athletics | Brian Wagner | brianwag@umich.edu | |
| Bentley Historical Library | Rob Havey | rphavey@umich.edu | |
| Bicentennial | Kim Clarke | kdclarke@umich.edu | |
| Business Engagement Center | Sheila Waterhouse | sheilani@umich.edu | |
| Dearborn | Jessica Bixby | jbixby@umich.edu | |
| Dentistry | Celia McDaniel | alcumbra@umich.edu | |
| Digital | Christopher Billick | billickc@umich.edu | |
| Dining | Kate Glahn | kglahn@umich.edu | |
| Diversity
Detroit Center |
Mike Morland | mmorland@umich.edu | |
| DPSS | Heather Young | younghaz@umich.edu | |
| Education | Danielle Dimcheff | dpalincs@umich.edu | |
| Engineering | Ben Logan | belogan@umich.edu | |
| Flint | Andrea Eveslage | amyinger@umflint.edu | |
| Ford School | Chris Myers | myersca@umich.edu | |
| Ginsberg | Abby Fanelli | aslovin@umich.edu | |
| Global | Shared | ||
| Health System | Rich Retyi | rretyi@med.umich.edu | |
| Housing | Kate Glahn | kglahn@umich.edu | |
| Information | OPEN | ||
| Innovate Blue | Kristen Kerecman | kristker@umich.edu | |
| Institute for Social Research | Kory Zhao | koryzhao@umich.edu | |
| ITS | Ken Caldwell | kencald@umich.edu | |
| Kinesiology | Jean Hunt | Emily Mathews | jeanhunt@umich.edu |
| Law School | Lori Atherton | lorather@umich.edu | |
| Libraries | Mary Claire Morris | mcmorris@umich.edu | |
| Life Sciences Institute | Ian Demsky | idemsky@umich.edu | |
| Literature, Science and Arts | Matthew Adams | adamsmat@umich.edu | |
| M-Healthy | Matt Snyder | Shawn Sieg | mesnyder@umich.edu |
| Michigan News | Nicole Rhodes | nrhoads@umich.edu | |
| Music, Theatre and Dance | Brandon Monzon | bmonzon@umich.edu | |
| Natural Resources & Environment | Alex Haddad | Katie Hoffman | ahaddad@umich.edu |
| Nursing | Jamie Meyers | jmeyers@med.umich.edu | |
| Office of University Development | Michael Reed | michreed@umich.edu | |
| Pharmacy | Jillian Hayes | hayesjm@med.umich.edu | |
| Planet Blue | Dana Elger | Elisse Rodriquez | delger@umich.edu |
| President Schlissel | Nikki Sunstrum | nikkisun@umich.edu | |
| Public Affairs | Kim Broehuizen | kelger@umich.edu | |
| Public Health | Eric Zanotti | ezanotti@umich.edu | |
| Rackham Graduate School | Matt Nelson | mattnels@umich.edu | |
| Recreational Sports | Sarah Button | sabutton@umich.edu | |
| Research | Alex Piazza | apiazza@umich.edu | |
| Ross | Chris Ankney | ankney@umich.edu | |
| Social Work | Lisa Raycraft | Robert LaRoe | raycraft@umich.edu |
| STAMPS | Precious Earley | paearley@umich.edu | |
| Student Life | Nikki Sunstrum | nikkisun@umich.edu | |
| Taubman | Deniz McGee | Madeleine Frabotta | denizmc@umich.edu |
| UMMA | David Lawrence | dlawr@umich.edu | |
| University of Michigan | Nikki Sunstrum
Yasin Id-Deen James Wilson |
nikkisun@umich.edu |