From a Michigan Football National Championship parade to Spring Commencement at the Big House to stunning campus imagery, 2024 was a year filled with celebrations, achievements and joy forRead More

  In 2023, the University of Michigan social media accounts posted organically more than 4,500 times across our platforms. Those posts — which told Wolverines’ stories, demonstrated the impact ofRead More

  The dynamic and lively community at the University of Michigan is one of the most exciting aspects of campus, and ensuring that we represent our entire campus communities throughRead More

    Michigan students are the center of the University of Michigan and a driving force behind our social media content. Crafting narratives about their achievements, creating videos to showcaseRead More

  In building off of our robust vertical video strategy, we reached great heights on TikTok and Instagram Reels in 2023. Our following on TikTok more than doubled to overRead More

  The University of Michigan account was among the over 100 million that signed up within the first four days of Threads after its launch in July 2023 as aRead More

  After acquiring the platform in October 2022, Elon Musk implemented numerous changes, including the rebranding of Twitter to X in July 2023. UMSocial navigated those changes as they cameRead More

  Instagram has been one of the most impactful ways we connect with Wolverines and it is where we saw our biggest growth this year. UMSocial’s content on Instagram earnedRead More

  We enjoy engaging with this audience that is diverse, dynamic, and dedicated to the Wolverine community. In catering to our “Wolverines around the globe,” UMSocial’s LinkedIn content in 2023Read More

  Facebook has the largest global social media following and it is where the University of Michigan’s largest social media audience is as well with over 800,000 page likes. OverRead More

  The Merriam-Webster dictionary defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.”   For theRead More

It’s the most wonderful time of the year in Ann Arbor!     Welcoming students back to campus is one of the most thrilling moments of each year for UMSocial. WithRead More

    The University of Michigan is committed to ensuring that everyone feels welcome on campus. Contributing to that vibrant climate of inclusiveness and belonging, UMSocial and Public Engagement &Read More

    By Yaqub Ahmedfiqi   As 2022 draws to a close, it provides us with a unique opportunity to look back and reflect on the past year. While theRead More

    Partnerships are essential for UMSocial and Public Engagement to achieve success while amplifying a diverse array of informational, insightful, and impactful information. In 2022, there have been countlessRead More

  The @UMichStudents Twitter and Instagram accounts provide a unique strategy and chance to focus on engaging students in peer-to-peer conversations while also highlighting scholarship, advocacy, events, community engagement projects,Read More

  UMSocial partners with the School of Education, School of Information, and School of Social Work through a joint Social Media Content Specialist position. 2022 was the first full yearRead More

  2022 brought big wins, bold challenges, and a breadth of new opportunities for engagement. From celebrating student achievements to welcoming a new president, the year was filled with manyRead More

  While the vast majority of the demographic currently consuming the content wasn’t even born in 1993, the call to ‘Get Vertical’ was made popular by Mountain Dew long beforeRead More

  Being queer and a person of color living in the United States has never been the easiest lived experience. From racism to homophobia to discrimination against my Spanish motherRead More