Breakups are hard. We’ve all gone through them, driving ourselves crazy second-guessing our decision and wondering if we’re really doing the right thing. Would breaking up with SnapchatRead More

  Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is TwitterRead More

Last month, we celebrated the first anniversary of one of #UMSocial’s most successful initiatives to date- our ‘UofMichigan’ Snapchat account. At its conception in February 2014, we were just the second university onRead More

January brings about new beginnings: a new year, new semester, and new opportunities to engage with our Wolverines. It’s also the perfect time to reflect on the past, identify whatRead More

We have had our eye on Snapchat’s Geofilters since their introduction in July ’14.  The opportunity to allow our already extremely active community a way to brand their snaps uniquely to ourRead More

Utilized by 77% of college students daily, on February 26th, the University of Michigan launched a presence on the budding platform (username: uofmichigan), seizing a unique opportunity to build an audience, strengthen our creativity and connect with students in a unique and fun way.