YouTube is the third-most-visited website in the world, trailing only Google and Facebook.  The platform’s popularity and industry-wide push by brands to find creative new ways to engage audiences through video storytelling have prompted a renewed focus for many on enhancing and prioritizing content development for YouTube.


This year, the University of Michigan account underwent a revision in the way it  was organized, as well as how videos were optimized and content conceptualized. With the introduction of several new series developed for YouTube (including a travel-style tour series exploring Ann Arbor, and a revolving student voices vlog) as well as the newest research and news videos and live event streams, the University of Michigan YouTube channel became home to a wealth of amazing videos throughout 2019. Here are the top 20 videos uploaded over the past year:


Amazon Spiders




Malcolm and Martin: Intersecting Visions of Justice





Bringing Us Together





2019 Dearborn Commencement Ceremony




2019 Spring Commencement Ceremony





2020 Debate Announcement




MLK Symposium Keynote





Wallace House Presents – Ronan Farrow and Ken Auletta




University of Michigan Rewind





Ethics, Integrity & Compliance




University of Michigan Men’s Glee Club Presents “You Are Enough”




Summer At the University of Michigan: Campus Tour




DNA Clues to Monarch Migration






Assessing the role of flying cars in sustainable mobility





Motion Sickness in Driverless Cars




TEDx U-M: Absolute Zero






DEI Summit Community Assembly and Opening Keynote





Unlocking Big Data





Migrating Birds Hitting Buildings





Student Vlog: First-Gen Experience