YouTube is the third-most-visited website in the world, trailing only Google and Facebook.  The platform’s popularity and industry-wide push by brands to find creative new ways to engage audiences through video storytelling have prompted a renewed focus for many on enhancing and prioritizing content development for YouTube.

 

This year, the University of Michigan account underwent a revision in the way it  was organized, as well as how videos were optimized and content conceptualized. With the introduction of several new series developed for YouTube (including a travel-style tour series exploring Ann Arbor, and a revolving student voices vlog) as well as the newest research and news videos and live event streams, the University of Michigan YouTube channel became home to a wealth of amazing videos throughout 2019. Here are the top 20 videos uploaded over the past year:

 

Amazon Spiders

 

 

 

Malcolm and Martin: Intersecting Visions of Justice

 

 

 

 

Bringing Us Together

 

 

 

 

2019 Dearborn Commencement Ceremony

 

 

 

2019 Spring Commencement Ceremony

 

 

 

 

2020 Debate Announcement

 

 

 

MLK Symposium Keynote

 

 

 

 

Wallace House Presents – Ronan Farrow and Ken Auletta

 

 

 

University of Michigan Rewind

 

 

 

 

Ethics, Integrity & Compliance

 

 

 

University of Michigan Men’s Glee Club Presents “You Are Enough”

 

 

 

Summer At the University of Michigan: Campus Tour

 

 

 

DNA Clues to Monarch Migration

 

 

 

 

 

Assessing the role of flying cars in sustainable mobility

 

 

 

 

Motion Sickness in Driverless Cars

 

 

 

TEDx U-M: Absolute Zero

 

 

 

 

 

DEI Summit Community Assembly and Opening Keynote

 

 

 

 

Unlocking Big Data

 

 

 

 

Migrating Birds Hitting Buildings

 

 

 

 

Student Vlog: First-Gen Experience