Instagram, which began as an image-based platform in 2010, added to its offerings last week with the introduction of IGTV (Instagram TV)—announced, naturally, on the new IGTV platform byRead More

  #UMSocial has grown…again! We’re so excited to welcome our two newest team members. Troy and Ashley may only have joined a few weeks ago but they’ve already hit theRead More

    Celebrating #UMichMoms and all of their wisdom   Michigan Moms hold a special place in all our hearts. They have taught us practical life lessons such as howRead More

  Facebook CEO Mark Zuckerberg found himself in front of Congress in April, after it was revealed that political data firm Cambridge Analytica obtained private user data from the socialRead More

    GIFs, the little image format that could. These have become ubiquitous in social media. Tenor, formerly Riffsy, released its GIF keyboard in 2014, making GIF usage more accessibleRead More

    Facebook has undergone many evolutions. Targeted primarily to Ivy League students when it launched, the platform expanded its reach to everybody over 13 in 2006, although it continuedRead More

    Take a picture in front of the Michigan Wings. A new interactive mural features U-M and Ann Arbor landmarks that will make any soon-to-be-graduate feel nostalgic. Don’t forgetRead More

  Any Given Day   Any given day at #UMSocial is an adventure in itself. I found that my go-to answers for the recurring question “What do you do everyRead More

    Breakups are hard. We’ve all gone through them, driving ourselves crazy second-guessing our decision and wondering if we’re really doing the right thing. Would breaking up with SnapchatRead More

    Cybersecurity continues to be a hot topic as more and more people are finding that their online data has been compromised. (Maybe it’s time we read the fineRead More

      To err is human, as the saying goes. Fortunately, our errors are usually small, forgivable, and relatively unnoticed, like neglecting to make more coffee in the breakroom.Read More

    We asked our #UMSocial interns to give us some insight on social media from their perspectives.       Where do you see social in 5 to 10Read More

    If my Instagram stories from last week are any indication, I traveled to New Orleans primarily to ingest as many beignets, pralines, and slices of King cake asRead More

Cardiovascular disease is the leading global cause of death. It results in 17.9 million deaths each year, and that number is expected to increase to 23.6 million by 2030. OriginallyRead More

      It should come as no surprise that social media users represent themselves differently on each platform. Instagram, in particular, allows users to visually cultivate their own personalRead More

    You check Facebook, after closing Instagram, while a Snapchat notification comes in. And then your Tinder date cancels…and somehow, in all this, you remain unfazed by the numberRead More

  What did your significant other do for you this Valentine’s Day?   Did they pick you up a box of chocolate truffles and surprise you with them at work?Read More

    With Facebook, everything has a price tag. On the one hand, Pages can grow organically and let the algorithm have a go at their content. Facebook decides howRead More

    We share just about everything on the internet these days, naive about the fact that our constant over-sharing grants the world access to our deepest secrets. We checkRead More

  Using social media as a marketing tool requires being where the audience is. But choosing social platforms for higher ed can be challenging because we have so many differentRead More