In 2023, the University of Michigan social media accounts posted organically more than 4,500 times across our platforms. Those posts — which told Wolverines’ stories, demonstrated the impact of the institution, and celebrated moments alongside our communities — garnered 212 million impressions and earned nearly 10 million engagements. In no particular order, here are our top 10 social media posts across our channels:


We’re Wolverines

Members of the Marching Band making Ms with their hands.



An a-MAIZE-ing view
Aerial image of Michigan Stadium filled with fans in maize.


Graduates at commencement in Spring 2023


Oh, the places you’ll go

Screenshot of a TikTok showing a medical student matching


Fall enrollment

Illustration showing enrollment numbers


Not just a university

Screenshot of Instagram


Wolverine winter wonderland 

Screenshot of a Facebook post showing a winter day on campus


Michigan move-in

Screenshot of a TikTok of a parent moving in his students' belongings


1,000 wins

1,000 Michigan Football wins

U-M schools & colleges as animals