After acquiring the platform in October 2022, Elon Musk implemented numerous changes, including the rebranding of Twitter to X in July 2023. UMSocial navigated those changes as they came throughout the year and continued to maintain a daily presence with multiple pieces of strategically crafted content. Within this daily approach, a wide variety of posts surrounding news and research, expert insights, and university success helped make U-M’s account well-rounded in catering to a diverse and engaged audience. Over the course of the year, U-M’s X account earned nearly 18,000,000 impressions via over 1,800 posts.
Campus Enrollment
Victors 2027
MGoGrads
A2 Autumn
1,000 Wins
