After acquiring the platform in October 2022, Elon Musk implemented numerous changes, including the rebranding of Twitter to X in July 2023. UMSocial navigated those changes as they came throughout the year and continued to maintain a daily presence with multiple pieces of strategically crafted content. Within this daily approach, a wide variety of posts surrounding news and research, expert insights, and university success helped make U-M’s account well-rounded in catering to a diverse and engaged audience. Over the course of the year, U-M’s X account earned nearly 18,000,000 impressions via over 1,800 posts.
Campus Enrollment
Victors 2027
![An animation of an envelop opening to a video of a family](https://socialmedia.umich.edu/wp-content/uploads/sites/30/2023/12/Screenshot-2023-12-26-at-11.45.36 AM-1024x891.png)
MGoGrads
A2 Autumn
1,000 Wins