Facebook has the largest global social media following and it is where the University of Michigan’s largest social media audience is as well with over 800,000 page likes. Over the course of 2023, UMSocial’s content on Facebook earned over 74,000,000 impressions and 3,400,000 engagements. We elevated institutional success, commemorated big wins and academic accomplishments, and showcased campus through powerful imagery and videos. Content surrounding celebratory moments or that highlighted campus, whether it be a Michigan Football victory, Spring Commencement, or fall in Ann Arbor, accounted for 19 of the top 20 posts on the platform this year.


We’re Wolverines

Three members of the marching band making the letter M with their hands. Text: "We're Wolverines... and we just made it three straight wins over Ohio State!"


Congratulations, graduates

Facebook post: "This morning was the last time you walked into the Big House as students. When you leave, you will do so as alumni."


Winter Wonderland

Snow falling on campus. Text: A winter wonderland to end the weekend.


Block M Formation 

Students forming an M on the Michigan Stadium field.


President Ono’s Inauguration

Images of Santa J. Ono's inauguration


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