UMSocial maintains the strategic direction and development of all university-wide social accounts, as well as college, school and program presences. UMSocial also maintains the official accounts inventory, provides consultation services and training and offers best practices. The office is focused on encouraging collaboration and promoting a unified campus message. UMSocial staff members also oversee the daily content management of central social platforms and disseminate messaging that promotes university-related initiatives.
Director of Social MediaFocused on taking the "shiny" out of #social. Advocate of goal related application and collaboration. Skilled in making dull things interesting. Throws parades for fun.
Social Media ManagerPutting the social back into social media. Big data driven with respect of the finer points | "It is the small details that create the big picture". A fan of all things Pixar
Content SpecialistCreate content that stops the thumb. Passion for digital storytelling and all things social. You can see me traveling the world one Geofilter at a time.
Sarah is student in the class of 2017, obtaining a Bachelor of Science in Information with a minor in Drama. She swears by square photos and teamwork. When not studying or working, she can be found instagramming her lattes, lurking in a JCrew, or buried in her Complete Works of Shakespeare.
Senior InternAhmed is a recent graduate who is majored in Screen Arts and Cultures. He has been involved in graphic design and video production from an early age, and considers his mountain bike and camera to be life essentials.
InternAerielle is a member of the Class of 2019, majoring in Communications and minoring in Digital Studies. Outside of the office, she lives in athleisure and you'll never see her without iced coffee and phone in hand. She enjoys long runs in the Arb and Instagramming pictures of Ann Arbor cuisine.
YakternPeter is a junior studying computer science and economics. He explores the Internet with enthusiasm unknown to mankind. Outside of that, you can find him debating with friends about philosophy or listening to NPR.