A Social Media Balancing Act

  1. A Social Media Balancing Act

        Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

  2. The When and Why of Paid Social

        It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

  3. @umichfootball Goes Private for #GoBlueVIP

    Typically, we use this blog to discuss strategies and initiatives launched by the #UMSocial central social media team. However, it is worth noting that our University has many departments andRead More