For the second year, the University of Michigan’s spring commencement has a strong social component. Last year, we were fortunate enough to have Twitter CEO and UMich grad Dick Costolo speak, which pushed us to get creative with how we shared commencement content.
Overall, the hashtag #MgoGrad was used over 5000 times on Twitter, and in close to 1000 Instagram photos. This year, we’re hoping to continue to bring the graduates a memorable, social experience. What can you expect?
Your Tweets – BIG
We’ll be showing your tweets AND photos on the big screens during commencement. Use the hashtag #MgoGrad, and you could see yours on display!
#BucketList
Share your photos on Instagram, and check all of these off of your list before graduation! We’ll be sharing our favorites on the @uofmichigan Instagram and our Facebook page.
Commencement HQ
You may have noticed, socialmedia.umich.edu got a makeover! All month, we’ve been sharing commencement stories, photos, and tips for our graduates. Keep checking back for more content, and get excited for this weekend!
#ThankYouMarySue
As one of Mary Sue Coleman’s last speeches before she retires, we’ll be thanking her and showing all of the photos you submitted on the big screens! Share your memories with #ThankYouMarySue
Snapchat
The University of Michigan has been on Snapchat for a few months, and now, we’re taking it to commencement! Stay tuned for fun challenges on the day-of, and be sure to snap us your best #selfie at uofmichigan!
Hashtags and more hashtags
The official commencement hashtag for the large commencement is #MgoGrad. Many departments and units also have their own commencement hashtags, like #umichengin14 and #LSAvictors. Be sure to follow your schools & colleges to get the latest updates and #staysocial!